Take Me Out host Paddy McGuinness has joined forces with Cadbury to star in an ad campaign for its Creme Egg chocolate, titled A Fling in Spring.

McGuinness features in a series of photos and has created a manual for 'the most successful ways to have a fling with a Cadbury Creme Egg' this Easter (www.cadbury.co.uk/fling). He commented 'A fling is that short and intense period of time where you can just have a bit of fun and enjoy yourself. That's why I've been working with Cadbury Creme Egg to create this manual because the season is so short that you just have to make the most of it!'.